Senior UX Designer with 8+ years of experience creating intuitive, data-driven digital products across e-commerce and telecommunications. I’ve led end-to-end design for high-impact launches — from developing scalable design systems to delivering conversion-focused experiences for web and mobile. As the first in-house UX hire at multiple companies, I’ve built UX operations from the ground up, driven cross-functional collaboration, and shaped products that balance business goals with exceptional user experiences.
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Customer Portal
App Design / Responsive Web Design / User Story Development
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Created a unified design system to utilize as a single source of truth for all components, patterns, and styles for both web and mobile app. This carefully thought out component library enables faster design and development time for incremental improvement and new functionality.
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Primary Research Usability Study
Card Sorting / Information Architecture / Test Script Development / Usability Testing / Roadmap Development
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UX Benchmark Testing is an efficient method of studying how users interact with, and think about an interface. It’s a crucial step toward continuously improving your site’s user experience. Benchmark Tests that take place periodically act as a point of reference for your site’s metrics or Key Performance Indicators (KPI’s) to be compared and evaluated on a regular basis.
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Breezeline Mobile — MVNO Launch
App Design / Responsive Web Design / UX Strategy
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Led end-to-end UX and UI design for Breezeline’s new MVNO mobile service, delivering a marketing site, onboarding flow, and account dashboard for web, iOS, and Android in just six months. Established a scalable component library and mini design system, enabling faster iteration and consistent experiences across platforms.
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Design System Development
Wireframe / Design System Creation
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Figma design system created for an internal creative agency, serving 15 footwear brands including NurseMates, Justin Boots, Chippewa, and more.
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Mobile App Case Study
Competitive Analysis / Wireframing / Low Fidelity Prototyping / Usability Testing / Accessibility / KPI Development
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Primary and secondary research to learn about how employed adults use digital apps to workout from home, including what goals they aim to achieve when using these apps. We sought to understand the needs of our target market so we could implement feature enhancements.
A/B Testing
Requirements Development
CMS Management
Usability Testing
Information Architecture
Wireframing
Marketing Strategy
Interactive prototyping
Custom interactive contact form for small business (prototype)
E-commerce landing page